Square, the San Francisco based company well-known for making payment software and hardware, has recently been working on a strategy of expansion. After buying out Caviar (a food delivery service) and Zesty (a corporate catering set-up) it has now announced that it intends to acquire Weebly by paying $365 worth of cash and stocks.
Weebly is widely acknowledged as an app used to establish and maintain both online and offline businesses. It also provides integrated marketing solutions for entrepreneurs, with an easy-to-use WYSIWYG (What You See Is What You Get) website builder. By acquiring it, Square aims at attaining an ‘Omnichannel commerce’ which will enable its users to operate their businesses and deal with their payments, more conveniently, through a single platform.
This will not only give Square access to the current subscriber revenue of Weebly, but also enable them to tap into the huge, ever-expending website builder market. This deal will also be a tremendous help to Square in their aim for global expansion, due to more than 40 percent of Weebly’s paid subscribers living outside the United States of America.
Jack Dorsey, the CEO of Square said in a recent interview; “Square and Weebly share a passion for empowering and celebrating entrepreneurs. Square began its journey through in-person solutions while Weebly began its journey online. Since then, we’ve both been building services to bridge these channels, and we can go even further and faster together.”
This clearly indicates that Square is not going to compromise on its success, and they don’t seem to be showing any signs of slowing down on acquisitions. “Omnichannel commerce is our top focus area in 2018,” commented Alyssa Henry, Seller Lead at Square. “From managing orders, appointments, and payments to building a website, running a business is complex, and entrepreneurs around the world want powerful and intuitive tools. Whether they’re an artist, a winemaker, or a hairdresser, with Square and Weebly sellers will have one cohesive solution to build their business.”